ausgewählte Veröffentlichungen
-
Artikel
- Review – Measuring the Reputation of Companies and Industries Using the Example of Horticulture. Journal of International Food & Agribusiness Marketing. 2022
- Conception and evaluation of a structural equation model to measure the reputation of German horticulture. The international food and agribusiness management review, Vol.24(2), pp. 337-354. 2021
- The reputation of horticulture – an internal view of the industry. The international food and agribusiness management review, Vol.24(2), pp. 233-247. 2021
- Reputation of German Horticulture Using Fruit Growing as an Example: Results of a Consumer Study. Journal of international food & agribusiness marketing, Vol.ahead-of-print(ahead-of-print), pp. 1-28.
KoautorInnen-Netzwerk
Wissenschaftslandkarte