How Social Media contribute to human and social capital

Social Media provide an easy gateway for everyone to access and publish information. The simple to use technology therefore offers potentials to strengthen human and social capital of societies. The article claims that social participation, economic benefits for enterprises, better innovation processes and educational advantages contribute to human and social capital. Regarding the relatively high user rates of social media in emerging countries, the promotion of competences and interest for a purposive use of social media can contribute to preserve the competitive position of emerging societies.

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